There are numerous web designs and opinions on what a perfect website should look like. The many differentiations arise from the fact that design is subjective; hence what one person likes is hideous to another.
Many people can judge a company’s credibility from its web design. As a result, this impacts conversions, bounce rates and more. Here we look into 10 proven ways to make your website a hub of activity.
What Is Web Design?
A web design is simply the design of websites displayed on the internet. The work of a web designer involves the website’s appearance, layout and content creation. The website appearance relates to the color, font and images used. Layout refers to how information on the website is structured and categorized.
A great web design is easy to use, is aesthetically pleasing to the audience, and suits the website’s brand. Many websites are designed with the main focus being simplicity so that the audience might not be distracted or confused. The ultimate goal of the web designer is to ensure that the site fosters the trust of the targeted audience, hence turning conversions into business.
What are the 10 tips for an outstanding web design?
1. Site Speed Should Be a Priority
If your website speed is slow, be sure that visitors will not stick around. There is no doubt that speed influences everything from user satisfaction conversion rate and revenue. Search engines also factor your website’s loading speed into their ranking. It means that you have to invest in your page speed.
2. Simplify your site
A study by Google has shown that visitors are not interested in visual complexity. Simplicity is key, and here are some ideas you can keep in mind.
· Check your sidebar- most websites continue to avoid the sidebar in favour of the single-column design. It ensures fewer distractions and puts the main focus on the content.
· Stick to standard layouts- people are quite different, and most can find unfamiliar designs uncanny.
3. Learn about SEO
How you put together your web design greatly impacts Search Engine Optimization. As a web designer, you need to be aware of 3 things about SEO
How to appropriately use header tags
· How a slug, i.e. the part of a link that identifies a specific page, influences search ranking
· How to boost website images to speed up loading times of pages and reduce bounce rates. A bounce rate is the actual percentage of readers who only view a page on your website and then move away without taking action.
4. Avoid hectic color schemes.
With many colors on the color wheel, it is possible to go overboard. Even though many web designers choose bright or bold colors, putting too many colors close to each other overshadows the rest of the page.
Stick to neutral background colors, while the menu items and call-to-action buttons can have standing-out colors to make them stand out. Websites such as https://topcasinoer.net/nye-danske-online-casinoer/ need to check on these color schemes keenly to help in conversion rates.
5. Check your image quality.
The images you choose have a huge effect on the overall impact of your website. Poorly shot images can diminish even the most amazing web designs. Unreal photos are even worse as they leave a design bland and uninspiring.
Finding the best photo is not the end of the story. Make sure you use the best photo editing techniques to ensure that the images fit well with the harmony of the web design. Also, ensure that you find the correct photo that fits the context of the website content they appear with.
Additionally, ensure you know the type of photo to use between a JPG and PNG. Using the correct file type will make a big difference in how fast your web pages load, noting that the speed of a web page is equally important.
6. Add social media buttons.
Today, social media is a great and proven way to help your leads connect with your business. The visitors can easily find the buttons to follow your page on either Facebook, Instagram or Twitter. Social media helps you build a direct connection to your leads.
7. Make a design that reflects your business.
Knowing that your website is an extension of your brand is important. Hence your design should reflect the kind of business you do, and it is how your people will remember you. A perfume website differs from an online casino website and needs to reflect the businesses involved elaborately.
8. Ensure diversity and inclusion on landing pages
People that visit your website are from different backgrounds, genders, abilities, ages and ethnicities. A good web designer will ensure that the welcoming user experience fits everyone. Also, the images and illustrations should represent people from different walks of life.
9. Seek feedback on your work
You need someone else to critique your work to grow as a designer. They can be other designers, marketers, content writers, or even friends and family. With this feedback, you can continue working on your weak points while building more on your strong suits.
10. Easy navigation
It would be best if you made your website easy to skim for your leads. Users will quickly skim through your site in search of information or product. Make it effortless for the visitors to locate what they are looking for. Here are some of the best practices to help your readers;
· Write short paragraphs- this makes it easy to scroll and pick out the information needed.
· Choose easy-to-read fonts- complicated and intricate fonts can make readers struggle to follow the content on your website. Always use simple fonts.
· Use images that stand out and are easy to see, guiding the user easily to what they are looking for.
Conclusion
What makes your website stand out is the web design you use. Web design is constantly evolving, making it a very interesting and rewarding pursuit. New tools and new designs are created with each new day. Therefore, your website should include these tips and ensure that your website brings you good returns on your investment.
