Most web agencies and freelancers, in the list of services listed only 3-5 types of sites. Landing pages, business cards, corporate, online stores, and maybe a couple more.
This is done in order not to make you choose painfully.
We are well aware that you can be an excellent entrepreneur, understand the business and sales. But you do not have to understand what sites are and how they differ from each other. For this you have us (web-studios, web-designers, layout designers, programmers).
Site business card
Suitable for small businesses, young firms and individual entrepreneurs. As the name suggests, acts as an online business card.
Usually consists of 3-5 pages. Contains information about activities, services or products sold, without the possibility of buying / ordering online.
Obligatory section “Contacts” sometimes with map and office hours.
Corporate or company website
More than a business card, but less than a portal. This type of site consists of many pages and has extended functionality.
When visiting the user should have the feeling that he got into a virtual office of the company. The site should provide exhaustive information on most issues.
As for image, these sites are designed in accordance with the corporate identity of the company. Easy to navigate, pleasant interface and an abundance of useful relevant information. Here are the basic principles of the company’s website.
Site-catalogue
Site-card, but with a section of the “catalog”. Order products from the catalog can not, the site is only intended to familiarize them with the range.
For example the company sells bearings. The nomenclature list is huge. Constantly update the availability of positions impossible or there are other reasons…
Website showcase
Suitable for productions. For example the factory is engaged in the production of linen clothing. Goods are sold only in bulk.
Could still be a section for individuals – places where you can buy their products. A list of retail stores.
This is no longer a catalog, because a full assortment is not published on the site. Only examples of manufactured products are shown. This kind of showcase.
Site-portfolio .
May consist of a single page, like a lending, and from a few, like business cards. More often the second variant.
This type of site is aimed at attracting new customers by showing your completed work.
Of course on the mind in the first place come photographers and freelancers. But in fact the list does not end there.
If we take small and medium-sized businesses, then this type of site is suitable where it is important to show “work face. For example, repair the premises, hairdressing services, crafts, etc.
Promotional site
Not to be confused with the lending, about them we’ll talk later…
Promotional site is designed, as you have guessed, to carry out (announcing) promotions.
The main feature is the emphasis on image.
The main task – not to leave the visitor indifferent.
Landing
Landing Page (landing page), landing page, sales page, landing page, one-page, capture page. And it’s all the same thing 🙂
The key difference between a landing page and all the other types of commercial sites is that it always consists of one page and is created only for one product or service.
You say, but in fact promotional sites can also consist of only one page and advertise something alone. Yes, and will be called a promotional landing pages. Recall what I wrote about the image. Landing, however, is not required to have an image character.
One-page, for all its narrow focus, has a broader application. Of course he must evoke emotion. But its main purpose – to convert the visitor to a buyer or subscriber.
Online Store
I will not go long to talk about this type of site. All of you know very well what online stores. I’m sure that most of you regularly shop online.
Let me just say that it is very important for an online store to provide convenience to the user. Stores have a lot of pages and often a complicated hierarchy. That’s why it’s crucial to develop clear navigation.
Blogs and forums
The most popular sites for non-commercial use are blogs.
A blog can be a stand-alone unit or part of one of the commercial sites.
Blog as part of a corporate site serves as a source of useful information for visitors and does not imply the creation of a community.
Independent blog, on the contrary, forms an audience around its topic. Commenting on articles encouraged, in contrast to some corporate blogs. There, the opportunity to leave a comment is simply closed.
Informational sites or news sites.
Non-profit them can be called a stretch, but still. They do not sell anything directly. They do not advertise their services, they do not promote the brand.
The exception is the sites of top magazines, such as Cosmopolitan. Although, they are more likely to be classified as portals or sites of online publications.
