What to do if visitors leave your site after 5-10 seconds? Let’s talk about it… Behavioral factors affect website promotion, it’s no secret. And the bounce rate is one of the important parameters, which ideally should strive to zero. But the world is not perfect and our task is just to try to reduce this figure to a minimum.
In English it sounds like – bounce rate. Based on how long the visitor is on the site and how many pages he looks at. It is on this data is based on statistics calculations.
In Google Analytics, a bounce rate is defined as a session in which the user has viewed only one page of the site and left. And it does not matter how much time he spent on that page, 10 seconds or two hours.
Is a high bounce rate always a bad thing?
In fact, not always. It all depends on the type of site and its goals.
Here’s a simple example. On a landing page to view more than one page is not possible. This means that Google Analytics will show a bounce rate of 100%. Is this a large bounce rate? As much as possible! But this will be considered a normal figure in this situation.
And if the concept of the site is to give simple answers to questions, then get hung up on the bounce rate is not worth it.
However, even on sites of this type, if you try, you can reduce the bounce rate by involving users. This can be, competent relinking, additional recommendations on the most interesting questions, etc.
What is the normal bounce rate of the site?
Conclusion. There are no clear criteria for assessing “normality”. Each site is different. The ratio of sources of traffic is different for everyone. For one site 50% bounce rate will be normal or even low. And for another – a disaster.
It is important to be able to analyze the statistics and find problematic places…
For example: the average bounce rate on the site of the online store can be 25%, but a separate page with a specific product 90%.
We are looking for the reason. Check the page itself first. Is everything working, whether the product photo is displayed, whether the description is correct, whether the buttons work, etc.
If everything is fine, go to the statistics check the sources of traffic. Need to find out where people are coming from and for what queries. Maybe the contextual advertising is not relevant ads. People come to an ad which says about a red dress for one thousand, and go to the page where the dress costs 10t.r. They feel cheated and leave. Here you have the reason for such a high bounce rate. Enough to fix the ad, and the issue is resolved.
Another example. The site provides certain services. The bounce rate on the main page has become too high. Figuring it out, it turns out…. The site began to pour motivated traffic. Began to attract users from social networks, previously acquainting them with the service.
And people began to come to the site, ready to buy it. So they come only to see the phone number or to specify the address. And since this information is in the header of the site, people leave quickly enough.
How to check the bounce rate
To see this data, you need to have statistical counters installed on your site. This is obvious.
In Google Analytics, the indicator is under “Reports” – “Audience” – “Overview
It is important not to evaluate the average performance of the entire site, but to identify sections and individual problem pages of the site with a high percentage. Analytics services have all the necessary tools for this.
What affects the bounce rate
Page load speed
One of the important factors that make a user leave a page. If the site does not load, a person will not wait, but simply close the tab.
Inconvenient navigation
I can’t stop saying that sites should have convenient navigation. The user should not be confused in the wilds of content. Although… Sometimes it’s the confusing navigation that makes users browse more than one page, wanting to find what they came for. And the bounce rate in Google Analytics will not be negatively affected by such visits.
But if people make 2-3 clicks and go look for the same thing on other sites, then Google will still realize that the site for the user was useless.
Poor design
Some user, of course, will put up with a nuclear design in the style of “take your eye out” if the information he needs is only on your site. But, that’s more of an exception.
horror
Therefore, the site should look “Let’s poor, but clean. In other words, if there is no money for an expensive design, it will be enough to neat aesthetically pleasing template.
You want the design on the site to attract people, but do not know how? For starters, make sure that the design just does not repel them.
