Devices at MAX 2011

Later this week Adobe MAX 2011 will be officially opened. Last week I blogged about some of the sessions and labs that will be focusing on mobile development. This week I wanted to highlight some sessions that are built around specific devices.

Adobe AIR and TVs (Samsung and LG)

Televisions are getting smarter and smarter. This means that you (individual developer or company/agency) have a great opportunity to build the killer apps people will want to buy or use on their latest generation TVs. If you want to find out more about what you can do and how, bookmark these sessions:

  • Creating Apps in 2D or 3D for the LG Cinema 3D and Smart TV Platform – Learn how you can unlock opportunities in the multibillion-dollar TV market by discovering how to create 2D and 3D apps for the largest screen in the home. Be the first to see a 3D app created for LG’s Cinema 3D Smart TV platform using Adobe AIR, and learn how the LG Smart TV developer program can allow you to capitalize on this rapidly growing market segment.
  • Developing the Samsung Smart TV Application with Adobe AIR for TV – Join the Samsung team for an introduction to the Samsung Smart TV platform. Hear about how to make AIR for TV applications for Samsung Smart TV and how to deploy to Samsung Smart TV. Adobe AIR for TV 2.5 is available to developers on 2011 Samsung Smart TV models, and the Samsung TV application software development kit (SDK) integrates support for Adobe AIR for TV 2.5.

Sony Android Tablets

Sony announced this summer two Android based tablets that will be shipped later on this year. This was a surprise for many as this marks the first time that Sony has built a tablet that uses Android. At MAX you can attend these two sessions:

  • Adobe AIR App Demo Showcase for Sony Tablet Devices – Watch live demos of innovative applications built by your peers that take advantage of the unique capabilities of the new Android Sony Tablet devices. Hear the developers talk about their experience using Adobe AIR to develop their apps for a single-screen and a dual-screen Sony Tablet. Learn more about Sony Tablet features and how you can win up to US$130,000 for your breakthrough app by entering the Adobe AIR App Challenge, sponsored by Sony (
  • Optimizing your Adobe AIR app for Sony Android tablets – See live demos exploring the unique features in the new Sony Tablets and demonstrating how to develop your Adobe AIR app to display on both single- and dual-screen devices. Find out about exciting opportunities on Sony’s Android tablets, including the Adobe AIR App Challenge, sponsored by Sony (, which offers developers US$200,000 in cash prizes, premium promotion on Sony Tablet, prerelease tablet access, and more.

BlackBerry PlayBook

To date, the PlayBook is one of my favorite tablets that money can buy. And one of the things that make this tablet special is that you have multiple ways to create your application, from HTML to ActionScript/Flex. Here are some related sessions:

  • BlackBerry Webworks SDK for Tablet OS – Transform your existing web content into a fully featured standalone application for the BlackBerry PlayBook using the BlackBerry WebWorks SDK for Tablet OS. You’ll discover how to leverage supported technologies such as HTML5, CSS, JavaScript, and Adobe Flash to produce visually stunning, highly functional applications for PlayBook that can integrate with the underlying Tablet OS. Take away the skills and resources needed to create PlayBook applications using the WebWorks SDK.
  • Creating Amazing Video Experiences on the BlackBerry PlayBook Tablet – Learn how BlackBerry Tablet OS developers can leverage the rich multimedia capabilities of the BlackBerry platform to create compelling video experiences that attract users. Presenters will discuss video encoding strategies, streaming options, DRM support, output control, and media events. Topics covered include a video API overview, BlackBerry Tablet OS multimedia architecture, and video application demonstrations.

NOOK Color

NOOk Color from Barnes & Noble is one of the hot devices on the market – the content, distribution, Android OS, and demographics all make this device special. Well, if you live here in Europe not so much :D. At MAX you can learn more about this ecosystem:

  • The App Opportunity with Barnes & NobleBring your rich content to the leading monetization platform for Android — NOOK Apps by Barnes & Noble. This session will focus on the business opportunity, market demographics, and advantages of publishing Adobe Flash and AIR based apps for NOOK Color. Make sure to stop by the NOOK developer booth to attend one of our 50-minute workshops on development of NOOK apps and for a chance to win a NOOK Color.


If you ever developed a mobile application you know that building the app is just one of a long list of the check points you have to complete. And arguably it is the easiest to check too (thanks to Adobe AIR, Flex, and Flash Builder I’d say). One question I heard at many mobile events is related to application discoverability. At MAX you can learn about making your app more visible in Android Market and on Motorola smartphones and tablets:

  • Get Your App Discovered: Android Market and Beyond – Join Randy Ksar, Motorola Mobility Community Manager for MOTODEV, on best practices to get your app discovered in the marketplace. Randy will cover how to optimize your Android Market listing, utilize social media as a marketing and customer feedback tool, leverage testing to improve your customer ratings, and introduce new marketing opportunities to get your app featured on Motorola Mobility smartphones and tablets.

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