In today’s crowded consumer market many companies are looking for ways to differentiate their services and thus attract more customers while retaining the existing ones. The application I will talk about in this post is a great example of how you can enhance customer’s buying experience in a market that is highly competitive: the Telecom industry.
But first, watch this video:
The application was created by B-Reel (a Swedish company) for the 3 Telecom provider in Sweden. By using a custom hardware with a Flash application running on top of it, 3 Telecom operators can offer an experience that is very close to in-shop service for customers who are looking to buy a new terminal.
Now, if this is not cool… What do you think?