Three things I learned at Cannes Lions 2014

Cannes Young Lions Print Competition briefeing

This year I had the pleasure to brief and help the competitors from the Young Lions competition (Adobe was one of the event sponsors). These competitions are just one small part of this 7-day festival, the biggest in the world.

You can imagine that you have lots of things to learn and absorb and even more when it is your first visit to Lions festival.

Much to my surprise, what I loved the most were related to the work of the Cyber competition winners, the Print competition theme, and the team who supported the 5 competitions related to creative work. Let me explain why.

The Print Competition brief was pretty simple: drive social media awareness in USA for the WWF organization. This is the work of the winning team (Japan team):

GOLD_print-japan

The brief reminded me that even the most hardcore smartphone/tablet/PC user spends lots of time every day on other things than digital screens. So, when you or your company plans a campaign to get more Likes or tweets remember that sometime the best channel might not be digital at all.

The winners of the Cyber competition were just awesome! Trust me that I’m not saying this just because they are fellow Romanians :). The brief was to create an online campaign to raise awareness and funds for an organization helping blind people.

Their proposal was just brilliant: partner with large e-commerce companies and each year run a campaign where the customers are experiencing the same shopping experience as a blind people (it means they can’t use their eyes to shop). You have to give them credit for this crazy idea, very powerful with great potential to trigger strong emotions and in the end help the blind people. Well done guys!

Finally, the backstage team who offered competitors guidance and technical support was amazing – thank you Alain, Robert, Mark, and of course Liza. Alain has been running/helping the competitors for the past 15 years or more, Robert and Mark for the past 8 years or so. They offered me a great point of view on how technological changes (computers and software) transform the competition (Print, Logo Design, Cyber, and Film competitions).

 

Support for high pixel density screens in Adobe Muse CC 2014

The high pixel density screen proliferation introduced a new “requirement” for most web sites: providing two different resolutions for the images. If you decide on going just for the standard resolution, then those pictures will look fuzzy on devices such as iPhone 5 or 5s, iPad Air, or MacBook Pro with retina display.

In order to get around this problem the common solution is to have two versions for a given image: “normal” resolution (to be used for low pixel density screens) and twice the resolution (for high pixel density screens). Then with a little bit of JavaScript you can serve the right image.

Adobe Muse CC has now support for handling high-resolution screens. As because we are talking about Muse, it doesn’t involve any coding. You just have to enable an option and use 2X images.

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Support and Expert Services for Creative Cloud for enterprise

One of the benefits of being an Creative Cloud for enterprise customer is the access to world-class support services. In this blogpost you’ll learn about the different options you have when your organization needs support with Creative Cloud for enterprise.

What is Adobe Enterprise Support Program?

There are two types of support problems you can get help with:

  • IT related issues ­ claiming a domain name, configuring and deploying the software, managing users and entitlements, and so forth;
  • Adobe Creative Cloud workflows issues ­ getting advice on how best to take advantage of Creative Cloud Tools and Services.

Regardless of what type of problem you have, the help is only a phone call or few clicks away. Here is a list of options you have.

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My little boy, an iPad, and Sketch

I always love observing people using a piece of software for the first time. Arguably, it teaches you more than any book you could read on “how to create the best product“. My last “experiment” involved my kid (5 year old), our iPad, and Adobe Sketch.

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It was his first encounter with Sketch and I was really curious about the outcome. He used other drawing apps in the past but he didn’t really enjoy them – he would still prefer the good-old paper & pen.

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Getting started with Lightroom Mobile

We just released Adobe Lightroom Mobile for iPad (the iPhone version is coming). This is a nice addition to the Lightroom desktop app because it enables a number of workflows that were kind of hard to nail down before.

Setting up Lightroom mobile

Before we dig into the features let’s see how you set up the app. First, you should know that the Lightroom mobile app works in conjunction with Creative Cloud and Lightroom 5 (the desktop app).

Yes, the Lightroom mobile app is free but if you don’t have a Creative Cloud account and Lightroom 5 it won’t be useful.

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